Why A Face Serum Should Be Part of Your Skin Care Routine

Why A Face Serum Should Be Part of Your Skin Care Routine

What You Should Know About Face Serums

When it comes to powerful skin care products, few are as effective (and misunderstood) as face serums. All too often, these skin care essentials are confused with moisturizers, ignored for face oils or overlooked altogether within complicated skin care routines — but we think it’s high time they get the praise they deserve. We’re sharing why you should include these multi-taskers in your daily routine and how to use them correctly.

What is a Face Serum?

Face serums are highly concentrated formulas that absorb easily into the skin while targeting specific skin concerns. In other words, they’re little miracle workers that can actually yield the visible results you crave.

How to Apply Face Serum

Face serums are an essential part of any well-rounded skin care routine — but only when they’re applied correctly. Try using a face serum in the morning and evening following these steps:

Step #1: Cleanse your skin.
When applying face serum, you’ll want to begin by cleansing your skin thoroughly with your favorite daily cleanser.

Step #2: Apply your face serum.
After you’ve washed your face, gently pat a few drops of serum into your skin, concentrating on any fine lines and wrinkles. While you’re at it, be sure to apply serum to your neck and decolletage.

Step #3: Apply your moisturizer.
Once the serum is fully absorbed, apply your favorite moisturizer or face oil to help lock in moisture.

How to Choose a Face Serum for Your Skin Type

Face serums are especially great at addressing specific skin conditions and catering to different skin types. Here’s how to choose a face serum for your exact skin care needs:

  • Dry Skin: Look for face serums that contain ingredients like hyaluronic acid, sodium hyaluronate, peptides, ceramides or vitamin B5 to boost hydration.
  • Oily Skin: Ultra-light face serums containing hyaluronic acid can replace your daily moisturizer altogether, while ingredients such as glycolic acid and retinol help keep your pores clean.
  • Acne-Prone Skin: Face serums containing salicylic acid can help keep breakouts at bay.
  • Aging Skin: Minimize fine lines and fight free radicals with face serums formulated with powerful antioxidants like Vitamin C. Bonus points if your face serum also contains hydrating hyaluronic acid and retinol.
  • Uneven Skin: Say goodbye to dark spots with face serums that contain resurfacing glycolic acid and soy complex.
  • Dull Skin: Vitamin C and botanical extracts help brighten the skin’s appearance, while lactic acid reveals more radiant skin by speeding up cellular turnover.

4 Key Benefits of Face Serum Products

1. Face serums help hydrate the skin.
While face oils help lock in moisture, face serums actually contain water to help hydrate the skin. By boosting your skin’s hydration, you’re essentially helping your skin retain moisture and maintain volume for a more youthful appearance overall. Look for a serum with hyaluronic acid to enhance hydration even further.

2. Face serums help brighten dull skin.
Dealing with dull, lackluster skin? A face serum can give you a glow that will rival your favorite highlighter. Choose a serum with lactic acid to slough off dead skin cells and speed up cellular turnover for a brighter, more luminous complexion.

3. Face serums help even out your complexion.
Fight discoloration, hyperpigmentation and uneven skin tone by adding a face serum to your daily skin care routine. Face serums formulated with Vitamin C help fade dark spots and redness with continued use.

4. Face serums help fight the signs of aging.
Face serums packed with potent anti-aging ingredients, like our newly launched CORE7 Anti-Aging Hydration Serum, are like the fountain of youth for aging skin. In fact, CORE7 Anti-Aging Hydration Serum is formulated to address all seven signs of aging: dullness, sagginess, fine lines and wrinkles, dryness, rough texture, enlarged pores and discoloration.